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Marketing CRM
Enquiry · Karthik S. · MBA 2026
Campaign · BBA open day
Enquiry · Priya N. · BCom
Admissions
Application · Rohan D. · MBA
Ananya Rao · ananya.rao@gmail.com
Offer · Meera K. · BCom
email · exact
Ananya Rao
ananya.rao@gmail.com
Applied to BBA, 2024 intake
Student Information System
24BCM0412 · Nair, Priya
24BBA0187 · Rao, Ananya
23MBA0098 · Das, Rohan
enrolment no. · exact
Rao, Ananya
Enrolment no. 24BBA0187
Academics
B204 · Statistics · Mon 10:00
Lab C1 · Computing · Tue 14:00
Hall A · Economics · Wed 09:00
Examinations
Semester 4 results · published
Re-evaluation · 3 requests
Hall tickets · issued
Learning Management
user pnair24 · BCom
user arao24 · BBA
user rdas23 · MBA
email · exact
arao24
LMS user
Placements
Drive · Analyst programme
Offer · Operations internship
Drive · Sales trainee
Hostel
Block C · Room 214 · occupied
Block A · Room 108 · occupied
Block D · Room 311 · available
Documents
Transcript · 2025 · signed
Offer letter · scanned
Accreditation evidence · 2.3
Alumni
Class of 2019 · reunion list
Mentor · Operations · Pune
Donor · scholarship fund
Finance
Nair P. - BCom 2024
Rao A. - BBA 2024
Das R. - MBA 2023
name + prog. · 0.94
Rao A. - BBA 2024
ledger
Human Resources
Dr S. Menon · Economics
A. Rao · teaching assistant
J. Thomas · Library staff
reviewer · confirmed
A. Rao
Teaching assistant
Appointed July 2026
Historical data
SpreadsheetsData dumpsExternal databasesUnstructured data
email · exact
enrolment no. · exact
email · exact
name + prog. · 0.94
reviewer · confirmed
Ananya Rao vd_8f41c2
Interactions Nov 2023 enquired · Feb 2024 applied · Oct 2025 advisor meeting
Cohort BBA, 2024 intake · Semester 4 attendance 86%
Fee position Ledger Rao A. - BBA 2024 · 25% merit scholarship
AdmissionsStudent Information SystemLearning ManagementFinanceHuman Resources
Marketing CRM
Admissions
Student Information System
Academics
Examinations
Learning Management
Placements
Hostel
Documents
Alumni
Finance
Human Resources
Student count reconciliation
AdmittedADMISSIONS
0
Deferred to next intake
− 0
RegisteredSTUDENT INFORMATION SYSTEM
0
Registered with fees pending
− 0
Fee-paidFINANCE
0
Reading Admissions
vd_8f41c2Ananya Rao · BBA · 2024 intake
Nov 2023EnquiredAdmissions
Feb 2024AppliedAdmissions
May 202425% merit scholarship awardedFinance
Jul 2024EnrolledStudent Information System
Sep 2025Semester 3 attendance 68%Learning Management
Oct 2025Advisor meetingAdmissions
Semester 4Attendance 86%Learning Management
Jan 2026Internship offerPlacements
Jul 2026Teaching assistant appointmentHuman Resources
Active students · current term 11,874 Reconciled across Admissions, Student Information System and Finance
Definition Active student: registered for the current term, with fees cleared or on an approved plan. owned · versioned · applied everywhere
Ananya Rao vd_8f41c2
Counsellor
Dean
Finance
Interactions
Advisor meeting, Oct 2025 · notes on file
Attendance
Semester 3: 68% · Semester 4: 86%
Fee position
25% merit scholarship · fees cleared
Reading Admissions
Ananya Raovd_8f41c2
Zooming out · second-year BBA
14
students show the same early pattern Ananya had in Semester 3.
What helped her: an advisor meeting
Leadership briefVice-Chancellor
14 students need an advisor meeting
Recommended: meetings within two weeks
Counsellor alert14 advisor meetings due in two weeks
MI Dr Meera IyerVoice call · live
"Shall I schedule meetings for all 14?"
Proposalpr_0412
Schedule advisor meetings for 14 students
Evidence: last year, advisor meetings within two weeks brought 11 of 13 similar students back above 80%.
Approver · Dr Meera Iyer, Programme Head
Awaiting approval
Approved · Dr Meera Iyer
Admissions 14 advisor meetings written
Receiptrcpt_7c2e19
ActionAdvisor meetings scheduled Records14 of 14 written SystemAdmissions Approved byDr Meera Iyer, Programme Head StatusRead back and reconciled
Six weeks later
12 of 14 back above 80% attendance.
Institutional history
Signal 14 students, Semester 3 pattern
Decision Advisor meetings approved
Action Written to Admissions
Outcome 12 of 14 back above 80%
Interfaces
KAI, agents, voice, chat, WhatsApp, briefs and alerts
Vedhra
Institutional Intelligence Infrastructure
Reconciled records, history, definitions and intelligence
Your systems
Sits across all of them: CRM, Admissions, SIS, LMS, Finance, HR and more
Vedhra

Institutional Intelligence Infrastructure

The structured memory of your institution, across every system and every year,
with intelligence that acts and compounds.

01/ 8
12+ systems

Admissions, SIS, LMS, exams, finance, HR, hostel, placements. Each runs its own records, keys and rules, and none of them agree.

Scroll
Now, the whole institution

Ask one question. Every system gives a different answer.

Vedhra finds where the systems disagree, explains each difference record by record, and reconciles them into one reference answer.
The fixes go back to the systems that own the records, so tomorrow the answer is right everywhere.

“How many students are in the BBA 2026–27 batch?”
Admissions CRM 412 Everyone who accepted an offer.
Student Information System 398 Every registration on file.
Learning Management 405 Every active course account.
Finance 386 Everyone with fees fully paid.

Four systems, four counts, 26 students apart. Each one is correct by its own rules.

Institutional Intelligence Capital

Every term, your institution knows more.

Every system connected, every record reconciled, every decision and its outcome kept.
That knowledge builds term after term, and it stays yours through every change of vendor, application or AI model.

Accumulated knowledge Term 1
Connected systems 3
Resolved identities 6,150
Recorded decisions 164
Observed outcomes 48
What this enables

Agents that put the foundation to work.

Each agent has a job, an owner and an approval path, and every result is benchmarked.

Attractlive
Enquiry Concierge
Answer every new enquiry within five minutes
312 enquiries across web, WhatsApp and voice
Qualified by programme, city and intent
Bookings written to the CRM
118counselling calls booked
Thrivelive
Early Alert Triage
Find students who need support this week
Read attendance, marks and LMS activity
14 second-year BBA students flagged
Advisor meetings approved by Dr Meera Iyer
14students with a plan
Stewardlive
Leadership Briefing Agent
Prepare the Vice-Chancellor's weekly brief
Read every open decision
4 decisions with evidence and options
Delivered Monday, 8 am
4decisions briefed
AttractThriveStewardEnrolSupportLaunchConnectTeachElevate
View all agents →
Scenario workspace

See the effects of a decision before you make it.

"What happens if we launch a 120-seat BSc Data Science next year?"

Recipients: one in four students at steady state (90 a year).

Students enrolled
120 Year 1
240 Year 2
360 Year 3
Year 3 · steady state
Statistics sections 6 → 9 Shared sections across programmes
Computing lab use 96% Peak, in Semester 5
Hostel demand +140 beds Beyond current capacity
Scholarship budget ₹1.8 Cr 90 recipients at ₹2 lakh each, a year

A 120-seat decision shapes faculty, space, hostels and finance for years. Vedhra shows those effects before the decision is made.

Vedhra

Build your institution’s intelligence foundation.

Start with two or three outcomes that matter this cycle.
In the first 12 weeks we connect the systems behind them, reconcile the records, agree baselines and owners, and put the first agents to work.

Get started See how it works
The ecosystem
Three layers, working as one institution.

Ken42 connects the work. KAI brings knowledge into every conversation. Vedhra makes sense of it all.

About us and the ecosystem →
From the team behind
Ken42 KAI

Ken42 is the operating platform for institutions. KAI is its engagement and intelligence layer. Vedhra is built by the same team, and on Ken42, approved actions run natively.

Talk to us

Let’s talk about what your institution is working towards.

Whether the starting point is a better conversation, a connected process or a clearer decision, we’d like to understand the work behind it.